News

New York. February 22, 2011. Sparta Commercial Services, Inc., today announced that its subsidiary Cyclechex, the first and exclusive provider of online motorcycle history reports, has now achieved global penetration. In addition to visitors and sales from all fifty states, Cyclechex has also generated sales from consumers in Canada, Mexico, Australia, Africa, the Middle East, the Caribbean, England, and many European and Eastern European countries. In total, Cyclechex.com to date has attracted interest from people in 57 countries throughout the world.

Since launching the current version of its website only months ago, Cyclechex.com has successfully established several dozen Affiliates and “Super Affiliates” within or related to the powersports industry, all of which represent gateways to millions of prospective customers for Cyclechex. The Affiliates and Super-Affiliates include major online companies appealing to motorcycle enthusiasts, retail powersports dealers, and others, providing direct links on their websites to Cyclechex.com for the purchase of motorcycle history reports.

The momentum Cyclechex is experiencing is also being fueled by a growing wave of industry recognition and acceptance, such as the prestigious “Nifty Fifty” award recently received from Powersports Business Magazine — the premiere publication in the powersports industry; the alliance announced with NADAguides — the dominant online provider of pre-owned vehicle values; the partnership with Iron Planet — a major online auction company; and the partnership with Sprocketlist — a prominent online classifieds website.

Discussing the surge in momentum for Cyclechex, Anthony Havens, CEO of Sparta and Specialty Reports, Inc. (d/b/a Cyclechex), said “Our month-over-month data for January over December shows a dramatic increase in virtually all categories, including unique visitors, return visitors, consumer and dealer account registrations, and, of course, sales of motorcycle history reports. The attention Cyclechex is receiving throughout the United States and internationally is especially rewarding, and the number and types of inquiries we’re receiving from other companies wanting to partner with Cyclechex further underscores the value of the service we’re providing. We’re anticipating solid continuing growth, both short-term and long-term, and feeling quite excited and confident about the future for Cyclechex.”

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports and automobile dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to title histories and salvage information for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

Contact:
Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov

Cyclechex Chosen by NADAguides as Their Motorcycle History Report Provider

NEW YORK, NY–(Marketwire – February 14, 2011) – Sparta Commercial Services, Inc.

News Highlights

• Sparta Commercial Services, Inc. today announced that via a new relationship with NADAguides, the most comprehensive vehicle information provider on the Internet today, in-market buyers can now obtain motorcycle history reports on NADAguides.com from Cyclechex — the leading provider of motorcycle history reports.
• With Cyclechex as another available resource, NADAguides is able to provide in-market buyers with yet another valuable piece of information to help consumers make a confident and comfortable vehicle purchase.
• Cyclechex provides consumers with comprehensive motorcycle history reports for previously registered street bikes, dirt bikes and scooters dating back to 1981. The data provided by Cyclechex is pulled from governmental agencies across multiple states. Data includes information such historical title records with number of previous owners, last recorded odometer reading, and any disclosed damage to the vehicle, salvaged, rebuilt or stolen titles, VIN decoding, crushed vehicle notification, vehicle specifications, and manufacturers’ recall history.
• NADAguides.com provides pricing and data for street bikes, dirt bikes and vintage motorcycles as well as side cars and trailers dating back to 1905. With so much data available to consumers, NADAguides finds it essential to also provide helpful resources such as insurance and dealer quotes, credit reports and now motorcycle history reports with Cyclechex. These are the resources consumers can rely upon to help make a well-informed decision with the utmost ease and confidence.
• Cyclechex history reports can be purchased through NADAguides.com for $24.95 each or three for $49.95.

Key Quotes

• Lenny Sims, vice president of operations NADAguides: “NADAguides is always aiming to provide consumers with a website that is rich with data and resources that can be trusted and relied upon for research and purchasing decisions. In-market buyers come to our site to have their questions answered so that they can walk into a dealership with assurance that they are making a smart purchase. Adding motorcycle history reports by Cyclechex is just one more step we have taken to assist consumers with making a purchase they can be sure of.”
• Anthony L. Havens, CEO of Cyclechex: “Given NADAguides’ dominance and widespread use in the powersports marketplace, we are extremely enthusiastic about this new relationship. Our alliance with NADAguides strengthens the consumer’s ability to make a well-informed used motorcycle purchase.”

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports and automobile dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities. Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to title histories and salvage information for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

About NADAguides

NADAguides (http://www.nadaguides.com) is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, raw data, web services, web-syndicated products and print guidebooks. This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov

Contact:

Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

NEW YORK, NY — (Marketwire) — 01/27/11 — Sparta Commercial Services, Inc. (OTCBB: SRCO) today announced that its subsidiary, Cyclechex, the first and only provider of exclusive online motorcycle history reports, will now be available to consumers, retail motorcycle dealers, auction companies, insurers, and others, through a customized and highly advanced app for iPhones.

The new technology will enable anyone to go to Cyclechex.com and download the free app. In addition to the ability to download and view Cyclechex Motorcycle History Reports on iPhones, the Cyclechex technology update also includes a state-of-the-art code, known as a “QR Code,” which is a cutting-edge distant cousin of the bar code technology that the entire world has become accustomed to. With this technology, anyone who accesses the free Cyclechex download for their iPhone will be able to visit any participating retail powersports dealer who is utilizing Cyclechex history reports, scan the QR codes that appear on the headlight tags of the motorcycles at that location, and get an immediate Cyclechex history report for that specific vehicle.

For the development of its state-of-the-art app, Cyclechex turned to Crash Bang Studios of Tampa, FL., a young, highly innovative company that specializes in the design and production of wireless mobile apps for a variety of platforms, in order to deliver the kinds of communication, information, and entertainment that appeal to the ever-growing number of consumers who want access to all this through their mobile devices.

Speaking about his company’s relationship with Cyclechex, Mike Peloquin, VP of Business Development for Crash Bang Studios, said, “Giving customers real time access to Cyclechex’s motorcycle background database as they are shopping, leverages two incredibly powerful assets to enable an informed and complete buying or selling experience. Crash Bang’s approach to mobile platform app development is designed to quickly transform ideas into easy to use and powerful tools. We work closely with our clients to make sure their requirements translate to the mobile app space, extending their brand and optimizing their customer’s experience.”

Cyclechex is the first commercial product offering from Specialty Reports, Inc., a subsidiary of Sparta Commercial Services, Inc., the New York-based financial services company historically devoted to the powersports industry. Commenting on the major technological development, Anthony Havens, CEO of both Sparta and Specialty Reports, said “With this exciting advancement in access opportunities for Cyclechex motorcycle history reports, we believe that our product has broken new ground, and will gain even greater attention in the powersports industry than we already have. Already, the Cyclechex report has captured the interest of retail motorcycle dealers, insurers, auction companies, and a wide range of online industry players, and the early response among these interests to our new mobile technology clearly indicates that Cyclechex will undoubtedly experience dramatic growth in the months to come. We couldn’t be more enthusiastic about the promise of Cyclechex, for our company, our shareholders, and the innovations we’re bringing to the powersports industry.”

About Crash Bang Studios: Wireless mobile platforms such as Apple’s iPhone, Google’s Android, and Microsoft’s Windows Mobile are part of a revolution in customer behavior. Customers are rapidly moving toward a model where they expect their communication, information, and entertainment needs to be accessible from their mobile devices. Crash Bang Studios, www.crashbangstudios.com, is committed to providing best in class mobile app development in collaboration with our clients. We provide end-to-end services, from design to development to marketing, ensuring their ideas become reality in today’s mobile economy.

About Sparta Commercial Services, Inc.: Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to title histories and salvage information for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov

Contact: Mike Peloquin VP Business Development Crash Bang Studios, LLC sales@crashbangstudios.com 1-888-970-6660

Dick Trotter COO Sparta Commercial Services, Inc. (212) 239-2666

NEW YORK, NY–(Marketwire – 01/18/11) – Sparta Commercial Services, Inc. announced today that its subsidiary, Cyclechex, has entered into an agreement with Dealerspike.com, a major provider of website commerce solutions exclusively for retail dealers in the powersports industry, to offer Cyclechex motorcycle history reports to all visitors to the participating powersports dealer websites they service and host.

Dealerspike.com is the fastest growing web development company in the powersport industry and has become the leader in custom website design, marketing and consulting for powersports dealers throughout North America. DealerSpike currently serves some of the largest and most successful powersports dealers in the country. With the agreement of their clients, Dealerspike.com will be incorporating direct links to Cyclechex.com for the purchase of motorcycle history reports at all participating dealer websites. Jim Mason, VP Business Development of DealerSpike, stated, “We’re excited to add Cyclechex motorcycle history reports to our client offerings. This report adds another level of comfort for customers to purchase motorcycles they’ve chosen with confidence through our clients.”

Commenting on the new relationship, Anthony Havens, CEO of both Sparta and Specialty Reports, said, “We’re very pleased and enthusiastic about this new relationship with Dealerspike.com. When we launched the new Cyclechex product a few short months ago, we believed that in addition to strong consumer interest, there would also be a great response among retail dealers, as well as those companies that have established business relationships with dealers, and the new agreement with Dealerspike.com is only the most recent example of that reality. In fact, our constellation of Cyclechex affiliates and marketing partners is growing rapidly, and we feel confident that with the support of companies like Dealerspike.com, the Cyclechex Motorcycle History Report product will generate excellent and continuously growing revenues for us over time.”

About Dealerspike.com:

DealerSpike is a World-Wide Digital Advertising Company focused on helping dealers increase sales and service profitability through online digital advertising and training. We provide beautiful, powerful, distinctive web solutions and tools to dealers. Our expertise comes from real-world dealership experience and a passion for listening and responding to our dealers’ needs in the marketplace. DealerSpike is focused on helping dealers drive more traffic to the showroom, phone, and internet for less cost.

About Sparta Commercial Services, Inc.:

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to title histories and salvage information for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

Contact:
Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

NEW YORK, NY–(Marketwire – 01/05/11) – Sparta Commercial Services, Inc. announced today that its subsidiary Cyclechex has formed a strategic alliance with www.SprocketList.com.

SprocketList.com, part of the Raceway Media network of online classifieds websites, will feature integrated links to Cyclechex (www.cyclechex.com), enabling SprocketList.com’s visitors to quickly and easily purchase Cyclechex’s exclusive motorcycle history reports as an added feature to their listing or to help in confidently making a purchase.

SprocketList.com President and CEO Joe Tripp commented on the alliance, saying, “Integrating motorcycle history reports into the buying or selling process is a key part of our overall strategy to make SprocketList the number one motorcycle classifieds network. The SprocketList approach to online classifieds is unique in that it encourages a relationship between the buyer and the seller, but the addition of resources like Cyclechex Motorcycle History Reports really adds a layer of confidence to the entire transaction, which in turn increases customer satisfaction and repeat use — paramount goals for SprocketList.”

Anthony Havens, CEO of both Sparta and Cyclechex, said, “This relationship with SprocketList means that exposure to the value of the Cyclechex Motorcycle History Reports will dramatically increase among enthusiasts and retail powersports dealers, given the exceptionally large audience that SprocketList.com attracts. We expect that with access to a network of classifieds sites yielding nearly 1 million unique visitors viewing over 70 million pages per month, this alliance will add significantly to the current volume of sales of Cyclechex reports.”

About SprocketList.com:

Launched this past September, SprocketList.com is an online classified advertising website focused on the powersports market. It offers powersports enthusiasts an easy-to-use platform for buying or selling motorcycles, ATV’s snowmobiles, personal watercraft and associated gear, parts and accessories. Basic listings are always free, and there’s never a fee for buying. Advertisers have the option to upgrade their ads to include premium features or to reserve a premier position on top-level pages. Ads placed on SprocketList.com are visible throughout an entire network of classified sites powered by Raceway Media (www.racewaymedia.com).

About Raceway Media, LLC:

Raceway Media is a multimedia publishing firm serving the racing and performance enthusiast industries with expertise in creating online marketplaces for passionate enthusiast groups. Raceway utilizes proprietary technology that allows it to integrate its online marketplaces into a growing list of over 100 partner websites including Autoweek, SPEED, and a number of sanctioning bodies and tracks nationwide.

About Sparta Commercial Services, Inc.:

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to detailed product ownership and usage reports for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

Contact:
Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

New York. December 2, 2010. Sparta Commercial Services, Inc. and its wholly owned subsidiary Specialty Reports, Inc. DBA Cyclechex, the first and only exclusive provider of online motorcycle history reports, today announced that it has entered into an agreement with IronPlanet, an online marketplace for used equipment and vehicles, to provide active mutual support for each other’s websites and business activities.

Cyclechex is the initial online product offering from Specialty Reports, Inc., a wholly-owned subsidiary of Sparta Commercial Services, Inc., the New York-based financial services company dedicated to the powersports industry. IronPlanet is one of the world’s leading online auction companies for used construction and agricultural equipment. Recently, IronPlanet added a range of automobiles, powersports and motorcycles to their online marketplace. For auction items, IronPlanet already provides detailed inspection reports and IronClad Assurance, IronPlanet’s guarantee that the inspection report is an accurate representation of the item’s condition. Management at both IronPlanet and Cyclechex believe that the addition of Cyclechex Motorcycle History Reports for the motorcycle segment of the auction website will enable buyers to bid with an even higher level of confidence.

Commenting on the new relationship, Anthony Havens, CEO of both Sparta and Specialty Reports, said, “Our arrangement with IronPlanet is exactly what Cyclechex is looking for as we reach out to an increasing variety of companies who are quickly recognizing the value of a Cyclechex history report as a true enhancement to their sales activities. Most important to us at Cyclechex is the fact that our product is generating a great deal of attention in the powersports marketplace, and in virtually every related segment of the industry.”

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc. is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also specializes in the financing of essential equipment and services for the law enforcement and emergency response communities serving municipal and governmental agencies nationwide with our Municipal Leasing Product. Additionally, through Specialty Reports, Inc., a Sparta subsidiary, the company owns and operates Cyclechex, the first and only source exclusively for Motorcycle History Reports in the powersports industry. The Cyclechex Motorcycle History Reports appeal to consumers, retail dealers, lenders, auction houses, and insurance carriers.

Contact:
Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

New York. November 22, 2010. Sparta Commercial Services, Inc. and its wholly owned subsidiary Specialty Reports, Inc. dba Cyclechex, the first and only exclusive provider of online motorcycle history reports, today announced the release of an updated version of its website. The Company also reported that thirty industry related companies with an online presence have joined the Cyclechex Affiliate Program in the short time since the initial Cyclechex website first appeared. Cyclechex is the initial product offering of Specialty Reports, Inc., a wholly owned subsidiary of Sparta Commercial Services, Inc. the New York-based financial services company.

While Cyclechex initially targeted the motorcycle enthusiast consumer market, the strong corporate interest that quickly emerged prompted the Company to expand its focus to include a number of elements that those parties were asking for. The new Cyclechex website makes the purchase of motorcycle history reports much easier and more satisfying to customers. Additionally, the new website is capturing and making available to users a continuously expanding database of information.

Commenting on the new version of the Cyclechex website, Anthony Havens, CEO of both Sparta and Cyclechex, said, “Cyclechex is committed to keeping its website fresh and progressively updated to exceed the expectations of our customers. We’re especially pleased that so many other online sources have decided to capitalize on the value of the Cyclechex reports by becoming Affiliates. Additionally, a significant number of industry leaders have shown interest in our product and we look forward to establishing strategic alliances with these companies in the future.”

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc. is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also specializes in the financing of essential equipment and services for the law enforcement and emergency response communities serving municipal and governmental agencies nationwide with our Municipal Leasing Product. Additionally, through Specialty Reports, Inc., a Sparta subsidiary, the company owns and operates Cyclechex, the first and only source exclusively for Motorcycle History Reports in the powersports industry. The Cyclechex Motorcycle History Reports appeal to consumers, retail dealers, lenders, auction houses, and insurance carriers.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

New York, August 9, 2010. Sparta Commercial Services, Inc. is excited to announce today the public launch of its new subsidiary, Specialty Reports, Inc. (SRI), DBA Cyclechex. SRI intends to offer online access to detailed product ownership and usage reports for various classes of previously owned assets. SRI’s first commercial product release, available now, is Cyclechex.

Cyclechex (www.cyclechex.com) is the first and only online service that will provide detailed motorcycle history reports to consumers, retail dealers, lenders, and insurers, enabling any interested party to have critical information about any motorcycle prior to a purchase, the granting of a loan, or the issuance of insurance coverage.

Cyclechex will offer, for a fee, a historical report that may include information about accidents and crash report data, along with title information, documented last recorded mileage, lemon law status, and the number of previous owners. The Cyclechex system tracks the motorcycle’s history through its Vehicle Identification Number, a seventeen character unique identifier for every production vehicle in the world, regardless of the country of origin.

A similar system has been available in the automotive industry for a number of years, and is widely used by auto dealers and consumers throughout the country.

Commenting on the launch of Cyclechex, Jeff Dobish, Executive Vice President of Marketing for the new Sparta subsidiary, said, “According to Powersports Business there are now four times as many pre-owned motorcycles being sold in the U.S. versus new. These statistics make the value of a Cyclechex report self-evident, whether you’re a consumer looking to purchase a used motorcycle from a private party, a dealer who routinely takes in used units as trade-ins, or a dealer who wants to offer an additional level of assurance to customers wanting to purchase a pre-owned vehicle. The Cyclechex history report will provide a comfort level never before available. For a lender considering a loan on a given motorcycle, or an insurance carrier contemplating the issuance of coverage, the critical information provided by a Cyclechex motorcycle history report can make the decision about a specific vehicle easier and more reassuring.”

Anthony Havens, Sparta’s CEO, said, “We’re very enthusiastic about Cyclechex, and we believe that this product will be very well received by the powersports marketplace. We’re convinced that Cyclechex is perhaps one of the most significant contributions to the industry in many years, and we’re looking forward to a highly successful and profitable future for this new entity. Sparta will continue to add innovative products and resources to its offerings to ensure that it can fill gaps in the marketplace, meet the needs of its customers and dealer network, and enhance shareholder value.”

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc. is a New York-based, nationwide financial services company dedicated to municipal and governmental leasing. Sparta specializes in the financing of essential equipment and services for the law enforcement and emergency response communities. Sparta also offers financing and leasing products to consumers and retail powersports dealers.

Contact:
Dick Trotter
COO
Sparta Commercial Services, Inc.
(212) 239-2666

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.